Originally posted by slinkybender
Hey, a car company recently had their initial marketing scheme revolve around "low, 'no haggle' pricing". Perhaps there's a niche for an independnat or two to do the same.
PS I've been fighting with myself all day not to post this, but the "evil slinky" just won out: why is it that there are providers who will gladly give a freebie to any guy who refers 2 customers ( i.e. giving 2 sessions and collecting $500 ) but steadfastly refuse to pay $75 for an ad ?
SLinky
As a sales person , I can tel you that people are CHEAP.
I learns of four things that sell product ( besides quality and brand)
1) PRICE
2) PRICE
3) PRICE
4) PRICE
Just look at walmart, target etc. .
Your Potential client ( the indie or house); directly pays for the ads and therefore whatever comes out of their pocket affects them 100% on bottom line.
I would suggest you change YOUR ad rates as follows
( if rate is $ 75 a month
Month 1 25
Month 2 50
Month 3 75
sort of a trial basis - further - if you get a long term contract IE 6 -12 month - as a bonus give a banner on bottom as a pop up
just my thoughts to help you sell space.
ALso many are in this for 3 -6 months and MOVE on. SOme are part tmers . SO you may also offer smaller ads - classifieds at $ 25 -35 a month.
You may want to send *****s t oladies on other websites as like mentertainment dot com.
The trick in any business is to consistantly pass break even and get ANY SALE . I would rather have 40 sales at 50 bucks than 1 at 1000 - get it ? ( even thou - more work - more cash flow is what is important.
jules
( maybe you have )